The payment market has witnessed new trends in recent years, and omni-commerce has emerged as an important concept. Omni-commerce refers to the integration of in-store, online, and channel-based payments into a single platform, providing a unified payment experience for customers across various touchpoints. Along with omni-commerce, other emerging card acceptance technologies such as

QR code payment, mPOS (mobile point-of-sale), Apple Tap to Phone on iPhone, and card-present e-commerce have brought new
possibilities for payment acceptance. Payment platform providers need to catch and lead the market but it is difficult to develop all these
features with limited resources within a limited time. Outsourcing comes as an opportunity. Indeed, outsourcing can present opportunities
for businesses in various aspects, including payment processing and related services.
The payment market has witnessed new trends in recent years, and omni-commerce has emerged as an important concept. Omni-commerce refers to the integration of in-store, online, and channel-based payments into a single platform, providing a unified payment
experience for customers across various touchpoints. Along with omni-commerce, other emerging card acceptance technologies such as
QR code payment, mPOS (mobile point-of-sale), Apple Tap to Phone on iPhone, and card-present e-commerce have brought new
possibilities for payment acceptance. Payment platform providers need to catch and lead the market but it is difficult to develop all these
features with limited resources within a limited time. Outsourcing comes as an opportunity. Indeed, outsourcing can present opportunities
for businesses in various aspects, including payment processing and related services.

Satisfy your customers vertical-specific needs

With the advancement of user experience, different business verticals had the specific needs. While restaurant owners need to have an
omni-commerce register app, retailers and dentists have different needs. To address vertical specific needs, you need to put a lot
engineering effort.

New security requirements with new standards

Payment platforms need to handle card numbers and other sensitive data in the maximum secure way. Security requirements such as
EMVCo click to pay, 3D Secure and tokenization should be handled for the maximum security.

Focus on what is most important for you and outsource the rest

While critical developments can be kept in-house to keep the intellectual property, it is really difficult to address all these different
requirements with limited number of sources and within the limited time. Core payment platforms should continue to focus on the
platformization of the features and development of the SDK. Other developments outside of these core features may be outsourced. This
expedites go to market to take the advantage of being the leader in the market. Outsourcing helps companies to focus on what is important
for them while meeting market demands in an efficient and quick way.

What opportunities does outsourcing present

1. Cost Savings: Outsourcing payment-related functions can often result in cost savings for businesses. Instead of investing in the
development and maintenance of in-house payment infrastructure, outsourcing allows companies to leverage the expertise and
infrastructure of specialized payment service providers. This can lead to reduced operational costs and capital expenditures.

2. Access to Expertise: Payment service providers specialize in payment processing and have extensive knowledge and expertise in the

field. By outsourcing payment functions, businesses can tap into this expertise and gain access to advanced technologies, best
practices, and industry insights. This can help optimize payment processes, improve efficiency, and stay up to date with the rapidly
evolving payment landscape.

3. Scalability and Flexibility: Outsourcing payment processing allows businesses to scale their operations more easily. Payment service
providers often have the infrastructure and capabilities to handle increased transaction volumes, seasonal fluctuations, and expanding
markets. They can quickly adapt to changing business needs and provide flexible solutions to accommodate growth.

Why Fairbit

Fairbit team has 20 years of experience on the following :

• 20+ years payment experience, especially in EMV, acquiring switch, mobile wallets, card personalization, POS/ATM and SoftPOS
• Large acquiring and issuing projects
• Ability to find quality engineers from Turkey, cost-effective development
• The team performed many successful projects at Cardtek. They developed ATM, POS, Acquiring switch and Credit/Debit Card Management system for major banks in Europe.